How to Start Offering Health Tourism Packages to Clients

Step 1: Understand Your Legal Position (The Introducer Model)

Before you pitch a single client, you must understand your legal standing. If you attempt to "sell a surgery," you assume the liability of a medical provider. If the surgery fails, your travel agency is sued.

To start safely, you must position yourself strictly as a Medical Tourism Facilitator / Introducer. You sell the logistics (flights and holiday components), and you introduce the client to a verified medical network (like Curebooking) for the clinical work. The client signs all medical consent forms directly with the foreign hospital, legally insulating your agency.

Actionable Step: Update your agency's Terms & Conditions to explicitly state that you act solely as an introductory agent for medical services, and that all medical liability rests with the accredited clinical facility in the destination country.

Step 2: Partner with a B2B Master Agent (DMC)

Do not try to email hospitals in Turkey or Thailand directly. You will be ignored, or worse, you will be cheated out of your commissions. You need a trusted Master Agent on the ground.

A B2B platform like Curebooking acts as your exclusive medical concierge. By registering as a B2B partner, you instantly gain access to:

• A network of exclusively JCI-accredited apex hospitals.
• A fleet of VIP Mercedes transfer vehicles.
• Wholesale pricing on medical procedures, ensuring high commission margins.
• A proprietary CRM for automated quoting and patient tracking.

Step 3: Select Your "Entry Niche"

Do not market yourself as a "General Hospital." You must pick a niche that aligns with your existing client base.

• If you sell luxury holidays/honeymoons: Niche into Aesthetic Dentistry (Hollywood Smiles, Veneers). It is highly cosmetic, very lucrative, and has almost zero medical anxiety attached.
• If you sell corporate travel/sports packages: Niche into Hair Transplants for men. It is the fastest growing, highest-volume sector in medical travel.
• If you have a highly empathetic sales team: Niche into Bariatric (Weight Loss) Surgery. This requires more emotional intelligence to sell, but yields massive client loyalty and referral rates.

Step 4: The "Soft Launch" Marketing Strategy

Do not plaster your agency window with posters of surgeries. A soft launch to your existing database is the most effective way to start.

The Newsletter Approach: Send an email to your VIP client list announcing your new "Health & Wellness Concierge Desk." Frame it around proactive longevity, aesthetic enhancement, and VIP access to world-class specialists in Istanbul. Allow the interested clients to quietly approach you. Medical travel is an intimate purchase; it requires discretion.

Step 5: Master the Quoting Process

When a client inquires, you must look like an absolute expert immediately. This is where your B2B CRM is vital. Instead of saying, "Let me email the hospital and get back to you next week," you log into your Curebooking dashboard while the client is sitting in front of you.

You select the procedure, the hotel tier, and the dates, and instantly generate a 10-page, white-labeled PDF proposal. You hand it to the client. This level of speed and professionalism guarantees a high conversion rate.

Step 6: Execute and Collect Commission

Once the client approves the quote and pays the deposit (handled securely via the B2B platform), your operational work is effectively done. You book their flight. The Turkish DMC handles the airport pickup, the hospital admission, the translation, and the hotel stay.

You track their progress on your CRM. Upon their successful discharge, your commission (typically 15% to 20%) is unlocked and wired to your agency. You have successfully monetized your first medical tourist.

FAQ: Getting Started